Paddy is a Digital Evangelist at Google specializing in the areas of ​Creative  Strategy​ and ​Machine Learning & Artificial Intelligence​. His hope is that, in time,  it will be impossible to talk about either without referencing the other...    He joined the company six years ago to help them build relationships with some of the biggest advertising agencies in the world. After spending his first three years working with the media and investment sides of these businesses he moved over to concentrate on the creative applications of Google’s technology and platforms in 2016.     Prior to Google, he worked at the Financial Times as the Head of Strategy, he has a  degree in English Literature from St Mary’s College and publishes a weekly newsletter called ​because the internet​ which focuses on technology, culture, and advertising.