Having graduated Robert College and Marmara University, and after he started and bankrupted his first company during his university years, Viktor Kuzu started working as an account planner at Güzel Sanatlar Group. Throughout the years, he has worked with many brands, helping shape their marketing and communication strategies. In 2012, he decided to explore the new dimensions of brand communication and the marketing world, and together with Öner Şahin and Taylap Yapıcı, he co-founded BLAB. In 2016, he founded Deeper, a data-driven behavioural marketing firm. He continues to work on developing technologies that might help understand human irrationality with the use of rational data.