Brand Week Istanbul



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Tim Keiningham, PhD is the New York Times bestselling author of The Wallet Allocation Rule, and a world-renowned authority in the field of customer experience management (CXM). Tim’s groundbreaking research has received over a dozen prestigious awards including the American Marketing Association’s Award for Career Contributions to the Services Discipline, the highest award in the field—only one award is given per year. Tim is the J. Donald Kennedy Endowed Chair in E-Commerce at St. John’s University in New York City.  He also serves as chief strategy and client officer at Rockbridge Associates, a Washington, DC area market research firm. Prior to joining Rockbridge, he worked for seventeen years in senior officer positions at Ipsos (the world’s third largest market research firm); the last seven years he served as Global Chief Strategy Officer and EVP at Ipsos Loyalty.

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