Simon has been developing strategy for some of the world’s most iconic brands, at some of the world’s best agencies, for fifteen years. He produces valuable, entertaining, effective marketing for clients and partners and is highly awarded for it. Simon joined R/GA in 2015 to lead strategy on Nike. He led strategic development on projects for Nike Football, Nike Running, Nike Training and Nike Sportswear. He then became Executive Strategy Director, leading strategic output across Nike, Samsung, Hyundai, Beats By Dre, Johnnie Walker and Google. He has grown a team of formidable talent spanning expertise from analytics, connections planning and content strategy through to brand strategy and design. Simon’s work has been recognised with an EFFIE Grand Prix, APG Creative Strategy Awards, a Eurobest Grand Prix and D&AD.”