Brand Week Istanbul



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Simon is Director of Home Affairs and International Programmes. He is responsible for BIT’s work with the Home Office, Ministry of Justice, Ministry of Defence, Foreign and Commonwealth Office and DfID as well as multiple police forces and other government agencies. Simon also manages BIT’s work with 12 foreign governments across Latin America, Asia and Europe. Simon was one of the original members of BIT and has led some of our most influential trials. He has over a decade of experience in behaviour change and public policy, worked with every major UK government department and lectured in behavioural science across the world. Prior to joining BIT, Simon worked for the Prime Minister’s Strategy Unit in the Cabinet Office. He also worked as an analyst on Pakistan at the Foreign and Commonwealth Office and was a Home Affairs advisor to a senior politician in the House of Commons before that. He started his career as a marketing strategist, working with global brands, and is a trained qualitative researcher.

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