After İzmir Bornova High School Sanem Oktar graduated from Marmara University’s International Relations Department. Oktar started her career at Colgate Palmolive in 1993 and she is a serial entrepreneur. She established her first company, Tribeca Communication Consultancy at 1997 and two years later she established a database marketing company, directCom. Also, she was one of the founding partners of Peppers&Rogers Turkish Office. After taking part in Peppers&Rogers, she established a social media agency Limonsocial at 2011. Today, she’s continuing her career as directComm Marketing Group’s and Limonsocial’s managing partner and chairman. During her career, she worked with many national and international companies. And today Oktar is married and has two daughters.