Nüzhet Algüneş studied economics at Bogazici University. After graduating in 1994, he joined Unilever, where he worked for 7 years, taking on executive roles for the sales, marketing and media departments. Between 2001-2002, Algüneş decided to follow his dreams and became the Senior Vice President of Universal Music Turkey. He then decided to return to marketing and communications, taking on roles in international agencies such as Mindshare, Mobilera, and OMD and working in media purchasing/planning, business development, brand communication strategies, and digital marketing. Currently, Algüneş works at BPN Istanbul, writes on the future of the communication industry in his column at MediaCat, and gives talks at seminars and panels.