She was born in Istanbul in 1986, and embarked on her career after graduating from high school, working as a fashion consultant Vakko and Pronovias and then as a supervisor in Chanel. After studying communications at the university, she continued her career as a client representative at advertising agencies. Afterwards, she was the marketing manager for Revlon/CND and the digital marketing manager for the Meredith Magazine Group. She combined her more-than- 5 years experience in digital media world with her previous professional experience in fashion and formed a YouTube channel, by which she became the top person of beauty and style category in Turkey. Through her quality contents and reliable guidance, she was selected for the YouTube Top Creator program, which is organized by Google and only includes top people in their fields, and represented Turkey in YouTubeRewind video of 2017. This year, she is again one of the youtubers selected for the Top Creator program. Her MACxMerveÖzkaynak #Summer4ever cooperation she made with MAC Cosmetics in May 2018 is the greatest influencer cooperation that has ever been made in Turkey.