Mathieu is a technology expert and global connector on the McCann Worldgroup Applied Innovation team. At McCann Worldgroup he advises brands and agency partners on how to leverage emerging technology (like GenAI) to boost productivity and enhance creativity - this comes in the form of comprehensive thought leadership experiences, ideation workshops, and partnerships with platforms and technology partners. In addition to managing McCann Worldgroup’s startup relationships, Mathieu helps lead the networks Web3 & AI Global Practice, a MW community of 200+ technology professionals and enthusiasts across several agencies and regions focused on community upskilling and developing proactive thought leadership within the space.