Global Insights Director at Havas Group since 2016 and Insights Director at Vivendi since 2019 - Maryline has worked for the past 15 years on multiple consumer insights topics for many blue-chip clients in market research companies (Kantar, Ipsos) as well as in media and communication agencies. With storytelling as her core skills, she has built and executed global thought leadership on brand equity, communication efficiency, and content marketing.