Ken Segall is one of the most admired creative executives in the marketing industry. He led the creative team behind Apple's iconic Think differentcampaign and set Apple down the i-path by naming the iMac. With wit and insight, Segall speaks to companies worldwide about the power of simplicity, coloring his presentation with stories about life in the world of Steve Jobs.
Ken Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW.
Segall is an international speaker on the power of simplicity. His message has struck a chord across a wide range of industries in the Americas, Europe and Asia Pacific, opening eyes to the benefits of simplicity that are available to all.
In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near-bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. In Apple’s success, there are valuable lessons for every company’s success.
In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many different companies around the world—big and small, famous and under-the-radar, established and start-ups. The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben & Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more.