“With over 10 years of experience in Digital Strategy and Ecommerce, Joe leads Shop+ for Mindshare Worldwide – a commerce consultancy which serves to maximise sales opportunities for clients across online and in-store sales platforms. To do so, Joe and his Shop+ team operate at 2-speeds to (1) capture the immediate sales opportunity, and (2) examine the trends and design a roadmap to achieve future sales growth. In a snapshot of the trends which will determine future sales growth, Joe will discuss the transformative influence of Digital Natives such as Amazon and Alibaba on the purchase experience, and how these titans will shape the future of online and in-store shopping.”