On a beauty market that is drastically transforming, Jean-François Mignot has been tasked by L’Oréal to be, within the CDO team of Lubomira Rochet, the booster of change of the L’Oréal marketing culture and practices around the world.   A strategic mission to ensure that the leading Company of the beauty sector remains ahead of the curve in digital revolution, therefore consumer centricity. Jean-François is known for his natural leadership and his ability to activate collective intelligence with always, as the cornerstone of every reflection, the human being. He spends his professional time with digital and marketing teams at L’Oréal, re-questioning the conventional approaches, awakening imagination and giving birth to new horizons via hackathons. This seasoned marketer and humanist with a genuine interest in people and cultures speaks fluently 6 languages and has developed his sensitivity to consumers by living, loving and working in 10 countriesof Europe, Asia, the Middle East and America. He is a practitioner on change for L’Oréal, in order to provoke profound transformations in the company’s mindsets and daily practices, relentlessly awakening creative spirits, shaking up self-beliefs and fostering productive collaboration.