With over 12+ years' experience working in marketing, Irmak leads Tech,Retail and Travel verticals at Facebook Turkey. Before joining Facebook he worked in various brand and digital marketing roles at PepsiCo and Red Bull prior to his last role as Head of Marketing and Sales Operations at Peyman. He holds an Electrical-Electronics Engineering (BsC) degree from Bilkent University, Integrated Marketing Communications Management (MBA) degree from yeditepe University and still works on his PhD thesis on Public Relations and Publicity.