Product, service and system design strategist, worked with multinational brands and conglomerates such as Vodafone, Unilever, Dogan and Zorlu Holding. Received multiple awards and honour degrees throughout her career as a strategist. Founded Zero upon completing her masters degree of MS Innovation and Management from Tufts University, where she focused on circular economy and circular business models. Is leading projects in various industries and verticals related to circular economy, designing systems that yield zero waste.