Fabio Mancone joined Lombard Odier as Chief Branding Officer in September 2015. He is responsible for Lombard Odier's positioning and image worldwide and for developing all brand-related strategies in marketing, advertising, internal and external communication, events and sponsoring, as well as corporate identity and client experience. Fabio Mancone has lived and worked in several European countries as well as the United States, having pursued an international career over more than 25 years. He started in the packaged goods sector at Unilever (ice cream) and then moved to Kraft Foods (chocolate), before joining the luxury products division at L'Oréal (Lancôme, Armani). He later went on to hold executive roles in the luxury sector at Ralph Lauren, Giorgio Armani and SMCP (Sandro, Maje and Claudie Pierlot brands).