Erdem Aksakal, born 1980, got an BSc Degree from ITU Electronics and Telecommunications Engineering and an MBA degree from Bogazici University. After working in many technology companies like Vestel and Ericsson, he has been working as marketing director in SAP Turkey since 2010. In addition to his business career; he has been writing on various magazines about urban life, sports, technology and business life. He has been studying as a PhD candidate in Bilgi University on marketing. He is giving keynotes, lectures and seminars in many corporations. His book about white collar workers and business life "Mezeleri Güzel" was published in 2016 and reached to 6th edition.