As chief commercial officer of Dogan Media Group-Kanal D. I am in charge of ad sales across all platforms ranging from FTA, pay TV, news channels, thematics, radia and digital. I believe I am a member of a very limited group of marketers, having worked and on the client side of advertising, digital, experientinal, healthcare, PR, media agencies and now media itself. It’s %100 püre adrenaline.Witnessing the transformation of media into a convergent content-delivery industry based on big data. Respect the individuality of the consumer , understand teh power of a good idea transforming itself into great content and learn to use data and technology to guide , not replace , your decision –making process.