Following my graduation from University, I’ve Joined the Turkish Marketing Industry as a junior media planner at Universal McCann in 1993 and worked there until 1999 at various positions. As of September 1999, I’ve established Starcom’s operations in Turkey and become the General Manager of Starcom Turkey. After spending 5 successful years at Starcom Turkey, I’ve joined the first Media Audit & Consultancy Company in Turkey, namely 'Diye', as one of their Managing Partners and worked there until I’ve rejoined Starcom Mediavest Group as their Chief Intelligence Officer.  In 2-year time, I’ve been assigned with the responsibility of establishing and overseeing the Group’s digital operation in Turkey. As of December 2010, I’ve taken the leadership of launching a full-digital agency, namely United People. And in November 2014, I joined Hurriyet Newspaper as Digital Engagement & Advertising Services, Lead