Bettina specializes in strategic planning, communication and brand development in the sports and entertainment industries. Bettina started her career working in the Olympic Capitol, Lausanne, Switzerland. She has worked for numerous international sports federations, including UEFA and FIBA. She has worked extensively on bidding for major sports events and has successfully worked with major cities around the world on bids for Olympic, World Championship and Continental Championship. After moving to Turkey in 2009 she opened Impact34 and earned the position of lead consultant for the Turkish Basketball Federation. She has also worked for the Turkish Football Federation, the Turkish Olympic Committee, The Turkish Ministry of Youth and Sports among other. Impact34 has worked extensively in the region managing sports and entertainment projects in Turkey, Poland, Ukraine, Azerbaijan and Dubai. In 2016 she opened a record label with her husband, musician Ferman Akgül. 06 Records specializes in talent development, strategic brand building for artists and commercial brands and conceptual music events. 06 Records has recently launched Turkey’s first acoustic music festival – the ”Unplugged Music Festival”.