Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation. His goal in the world of advertising? Changing as much as possible. To do this you need to inspire the people that will power the world in the future. That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them. Youngsters are put in the lead and experience the agency life 100%. He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.