Cayan Cetin serves as the “Data Management and Performance Publications Director” at BPN Istanbul. During his 12 years of experience in the digital marketing industry, Cayan Cetin has worked with agencies, publications, and advertisers and has invested in his own business. Working with Koc Holding, he led the first DMP process in Turkey. Together with Oracle, Cayan Cetin has worked as a consultant for advertisers and publishers, consulting them on digital data management.