Kaan Varnali, P.h.D., is an Associate Professor of Marketing at the Faculty of Communication, Istanbul Bilgi University. He teaches courses on consumer psychology, branding and advanced research methods. He has served as the Vice-Dean of the Faculty for 6 consecutive years. He is the founding director of the graduate program in Marketing Communication, known as the Brand School in the industry. His research on customer experience and behavior has been published by top scholarly journals such as Journal of Business Research, Electronic Commerce Research and Applications, International Journal of Information Management, Society. He also published 4 books on topics ranging from mobile marketing to multichannel customer experience. Besides his academic research and teaching, Dr. Kaan Varnali has helped a number of organisations from BIST 100 corporations to digital start-ups in improving their customer experience. He is a partner and a non-executive board member at 4play Digital Workshop, a mobile experience and entertainment agency.