Asher and his team look after global business to business marketing for the Facebook app as well as Meta’s emerging platforms: SparkAR, Augmented Reality and Virtual Reality. Prior to taking on this role, Asher led Global Business Marketing for Messenger and WhatsApp and was the Product Marketing Communications Lead for Platforms and SMB on Meta’s Global Business Marketing team. Before coming to Meta, Asher was the Global Head of Channel Marketing for iAd, a division of Apple, where he oversaw the verbal and visual articulation of the brand and managed the platform's PR, events, and thought leadership work. Before shifting into tech, Asher spent eight years in television, working in Integrated Marketing for Current TV, NBCUniversal and MTV. Asher also owns and operates Collective Horology, a digital community for passionate watch collectors. Asher holds a BA from Oberlin College in Theater and lives with his family in Ventura, CA.