Alper Eroglu, the Marketing Director Responsible for Beauty and Personal Care category in Unilever Turkey, storifies things offered by the brands including Elidor, Clear, Axe, Rexona, Dove, Signal, TONI&GUY, Vaseline to make us feel better. Before returning to Turkey, he served in a variety of regional and global positions in Unilever, Italy and UK. He led multinational teams to identify global media and digital communication strategies of iconic brands such as Axe, Rexona, and Magnum. Prior to joining Unilever, Alper studied economics and finance at the Middle East Technical University and the University of California in San Diego. Alper says he is passionate about ideas that could change people’s attitudes and behaviors and creating brands with a purpose, and lists things he definitely allocates time for to experience as meditation, traveling, street art and Beşiktaş matches.