Alper Eroglu is the Marketing Director for Personal Care Products at Unilever, responsible for creating stories for brands such as Elidor, Clear, Axe, Rexona, Dove, Signal, Toni & Guy, Vaseline. Before moving back to Turkey, he worked in regional and global positions in Italy and the UK. He led an international team of professionals create the global media and digital communication strategies for iconic brands such as Axe, Rexona and Magnum. Before joining Unilever, he studied economics and finance at Middle Eastern Technical University and University of California, San Diego.