Born in 1970. Graduated from Robert College, the American High School in Istanbul. Studied Mechanical Engineering in Bosphorus University, Istanbul. Graduated with an MBA in Strategy degree from City University Business School, London. Worked as a brand manager in Unilever Turkey for 6 years and as a marketing&sales manager in Eczacıbası Group for 2 years.   Joined Young&Rubicam Istanbul in 2000 as the head of planning. His insights and creative strategies led to some of the most famous Turkish ad campaigns. Clients include local giants such as Turkcell, Arcelik, Garanti Bankas as well as Y&R’s global clients like Colgate, Danone and Kraft Foods.   Left Y&R in 2004 with the management team to set up Alametifarika, an independent agency in Istanbul, as a planning partner. In 2007, set up his own digital creative agency Rabarba, serving clients such as Turkcell, Garanti Bank, Finansbank, Nike, Carlsberg, Pepsi, Lipton, Nescafe, Dove and Lynx.   With its TV, internet and mobile expertise in integrating rich ideas on all three screens; Rabarba created more award winning work than any other digital agency in Istanbul in the last four years.  Based on the results of the Global Effectiveness Index , Effie Worldwide & WARC, named Rabarba among the  ‘Most Effective Independent Agency Offices’ list in 2011, along with Weiden & Kennedy and BBH Singapore. Founded Duello Games in 2010. Duello’s first i-phone game ‘’i-Slash’’ reached over 10 million downloads in AppStore, of which one million is paid, in the last two years. Served as a jury member in creative competitions such as Eurobest, Crystal Apple, Grand Interactive Awards, Méribel Ad Festival; and a keynote speaker in a number of local and global events including the MMA Global Marketing Forum in Berlin and in London in 2010. Member of British Council Chevening Alumni, Turkish Association of Advertising Agencies, Global Mobile Marketing Association, Chairman and founder of Account Planning Group UK, Turkish Chapter. Areas of interest are brand strategy, positioning, consumer research design, brand archetypes, story, gaming, traditional advertising, digital advertising, mobile marketing, retail design and product design.