Brand Week Istanbul

Rachel Lowenstein

Mindshare, Partner and Associate Director on Invention+

person1Rachel Lowenstein

Mindshare, Invention+ Ortak ve Yardımcı Direktör || Mindshare, Partner and Associate Director on Invention+

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As Partner and Associate Director on Invention+ (Mindshare’s division dedicated to media innovation), Rachel leads innovation for General Mills, Unilever’s hair/skin portfolio, and other brands across North America. As part of that, she serves as the agency lead for audio and voice.

She is also the co-founder of the agency’s global DE&I ERG and agency consultancy, The Collective, focusing on product development to make media more inclusive across every spectrum. With her leadership on The Collective, she created a first-of-its kind digital Inclusion Private

Marketplace to support journalism for marginalized communities in media.

A respected industry thought leader, Rachel’s insights have been featured in publications such as Adweek, New York Times, and Campaign Magazine.

Rachel was recently named one of Business Insider’s 35 Under 35 Rising Stars of Madison Avenue and The Drum’s “50 Under 30” for her creativity in media. She was previously awarded the 2016 Cynopsis Rising Star Award for her standout industry contributions. She also sits on the IAB Audio Council.

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