Brand Week Istanbul

Prof. Jonah Berger

Why Ideas and Behaviors Don't Change and How to Change Them?

person1Prof. Jonah Berger

Fikirler ve Davranışlar Neden Değişmez, Nasıl Değiştirilir? || Why Ideas and Behaviors Don't Change and How to Change Them?

Talks, Workshops or Events

Talks, Workshops or Events

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Biography


*Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on.


*He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course.


*He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.


*He is the internationally bestselling author of ContagiousInvisible Influence, and The Catalyst.


*How can we be more effective at changing minds and organizations? Professor Jonah Berger examines the behavioral science behind this and other questions.

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