*Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on.
*He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course.
*He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.
*How can we be more effective at changing minds and organizations? Professor Jonah Berger examines the behavioral science behind this and other questions.