Pete Jenkins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges.
Pete is Chair of Gamification Europe, the annual conference for Gamification practitioners. He also founded the Gamification Awards. The Gamification Awards are global awards for the gamification industry.
Pete is an Honorary Ambassador for GamFed, having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.
Pete is in his 11th year as a Lecturer at the University of Brighton. He lectures on gamification and entrepreneurship at undergraduate and post-graduate levels.