Pelin Özkan, who started her career in advertising during her student years, began publishing MediaCat in 1993 after 12 years in the advertising industry. In addition to MediaCat, she serves as the Editor-in-Chief of all the subsidiary publications of MediaCat and annually prepares MediaCat Cannes Lions, Digital Age magazine, and Pİ, a magazine on marketing and communication culture, in English. She also manages the publication of over 800 MediaCat Books.

Pelin Özkan, with a diverse team, organizes numerous workshops, seminars, events such as Digital Age Summit and Brand Week Istanbul, as well as the Felis and Women to Watch awards, and conducts the Lovemarks research.