After completing his primary and secondary education in Istanbul, Çetinkaya attended Notre Dame de Sion French High School from 2004 to 2009. He then earned his bachelor's degree in Business Administration from Galatasaray University between 2009 and 2013.

In 2017, Çetinkaya took his first step into the media sector by co-founding Games Medya with his partner Mina Saygı, focusing on digital content and production. As the founding partner and co-chair of Games Medya, he has contributed to many successful projects in the advertising industry through influencer marketing, creative communication solutions, and talent management services.

In 2019, Çetinkaya entered the production industry with the project "Aynen Aynen," solidifying his success with the release of "Yetiş Zeynep" in 2020. Strengthening his position in the industry through innovative collaborations with global and local brands, Çetinkaya plays an effective role in the marketing and communication sector with his exclusive macro influencer network and a nano influencer network composed of thousands of content creators.