Misha Sher

Industry veteran who has been at the forefront of the sports & entertainment industry for more than 15 years, Misha has advised some of the world’s most admired brands on how to invest and leverage the power of sport to drive relevance in culture. At MediaCom, he has built and scaled an award-wining global sport & entertainment business that sits at the intersection of sport, media, commerce, gaming and lifestyle. 

Misha is a published author and his opinions are regularly featured in leading media outlets including The New York Times, The Wall Street Journal, BBC, Fortune, CNN, Sky, CMO and Sport Business International.