Brand Week Istanbul

Michael Schrage

Research Fellow with MIT Sloan School's Initiative on the Digital Economy

person1Michael Schrage

MIT Sloan School, Dijital İşletme Merkezi Araştırma Görevlisi ve Yazar || Research Fellow with MIT Sloan School's Initiative on the Digital Economy

Talks, Workshops or Events

Talks, Workshops or Events

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Biography


A research fellow with MIT Sloan School's Initiative on the Digital Economy, Michael Schrage’s research, writing and advisory work focuses on the ‘behavioral economics’ of models, prototypes and metrics as strategic resources for managing ‘innovation risk’ and opportunity. 

He is author of award-winning ’The Innovator’s Hypothesis’ , ‘Who Do You Want Your Customers To Become?’ and ‘Serious Play’.

He’s run design workshops and executive education programs on innovation, experimentation and ’strategic measument' for organizations all over the world.

He's pioneering work in ‘selvesware’ technologies - he coined the word - designed to augment aspects, attributes and talents of productive individuals. 

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