Brand Week Istanbul

Lucinda Peniston-Baines

The Observatory International, Co-Founder and Managing Partner

person1Lucinda Peniston-Baines

The Observatory International, Kurucu ve Yönetici Ortak || The Observatory International, Co-Founder and Managing Partner

Talks, Workshops or Events

Talks, Workshops or Events

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Biography


She graduated in the early 90s with an honours degree and the first ten years of her career were spent agency-side in account management for creative agencies, as well as within brand consultancy.

Lucinda co-founded The Observatory International in 2007 and is a Managing Partner at the London office.

Lucinda is on the Board of the Management Consultancies’ Association (MCA).

She is also a partner and contributor to the WFA (World Federation of Advertisers) and a lecturer for ISBA (“the voice of British Advertisers”) as well as a speaker on all matters related to helping clients get more from their marketing resources.

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