Since 2018, she has been leading the marketing efforts at BSH Turkey.

She began her career in marketing at Johnson Wax, working as a product manager. She then worked at Anadolu Efes, Imperial Tobacco, Komsufirin, Karcher Turkey and Yildiz Holding, working at various senior positions.

She studied economics at Bogazici University and completed an MBA at George Institute of Technology.

With over 20 years of experience in FMCG and retail industries, Merter has taken on leadership roles in marketing, commercial marketing, strategy, and project management.