She graduated from Istanbul University with a degree in Business Administration in 2006. Following that, she participated in a certification program in Marketing Communications at King George International School in Canada. She continued her career in marketing and communications at Boston Scientific, Microsoft, and Verifone. She has regional marketing experience not only in Turkey but also in Russia, the Balkans, the Middle East, and Africa.

She has extensive experience in traditional and digital marketing, brand strategy, event management, sponsorship, and communications across various sectors. She held the position of Deputy General Manager at CloudCan and is currently continuing her career as the Director of Brand, Communications, Sustainability, and Customer Experience at Alternatif Bank.