Gizem Aracı, who graduated from the Business Department at the Middle East Technical University, began her career in the marketing department of Korea Tomorrow and Global Türkiye . As a Marketing Coordinator, she was responsible for creating marketing plans and coordinating all operations with the field team. With the experience gained, in 2015, she transitioned to the Commercial Marketing Department of CP Standard Food as a Category Specialist. She played a crucial role in establishing all below-the-line (BTL) processes within the company. Additionally, Gizem Aracı managed price and in-store strategies for four different categories. She also took the lead in customer-based projects alongside key account managers. In 2016, she started a new chapter in Kimberly Clark's marketing department. After successfully leading marketing campaigns for Huggies and Kotex, she joined Evyap's Marketing department in 2018 as a Brand Manager. In this role, she oversees the marketing activities of Duru, Fax, Activex, and Evy Baby brands in the Turkish, Iranian, and Iraqi markets. Gizem Aracı has been serving as the Senior Brand Manager for Mustela Türkiye since 2019, continuing her career in this role.