14 years in marketing. She has graduated from Sabancı University with Economy BA and attended Entrepreneurship courses in London School of Economics (LSE). She had been responsible for Elidor, Rexona, Coca-Cola, Fuse Tea brands in Unilever and Coca-Cola Company. She was Marketing & Business Development Director in Modacruz – Fashion e-MarketPlace based in Turkey. After she moved to start-up ecosystem, she decided to start her own business and build Madame Cheri, family start-up which produce gourmet chocolate and delicacies based in Düsseldorf, Germany. For the last 4 years, she has been leading Digital Marketing, Digital Transformation and Agile Transformation within several different roles in Unilever. Lately, she is Unilever Turkey and Middle East Ice Cream Digital Marketing, Media, Commerce Director and Unilever Turkey Digital Marketing, Media, Commerce Country Leader. Eda is an Agile Tribe Leader as well. She continues mentoring technology startups. Eda is a lover of nature and learning as a philomath.