As a very passionate marketeer at heart, Ece started her career at Unilever in 2010; right after she graduated from Bogazici University. Nevertheless, she invested most of her energy and strategic intellect for the beverage industry, managing great brands like Coca-Cola and Nescafe between 2011-2018. She was the Category Marketing Manager for Reckitt Benckiser's leading brand Finish, right before she joined Facebook as CPG & Groceries Vertical Lead. She continues to flourish her area of impact for CPG, Retail and Tech Industries as of 2020. As a relentlessly curious person, she never stops searching, learning and curating new ideas for brands; while delivering solid business results. Strategic Campaign Management, Brandformance Initiatives and Creative Brand Transformation on the Digital platforms are on her top expertise list. She has a penchant for beauty and all things aesthetic.