In 2002, after graduating from Boğaziçi University's International Trade Department, he began his career as Assistant Brand Manager at Evyap. In 2005, he joined the marketing team at Eti Gıda. After working in almost all areas of marketing including marketing management of different categories, market research, and international marketing management, he progressed within the same company to become Marketing Director for Category Development and subsequently Senior Digital Marketing & Media Director. As of the end of 2023, he continues to lead the Marketing function at Ak Gıda İçim Süt, a subsidiary of Groupe Lactalis.