Dr. Coleman specializes in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience spans Europe, the Middle East, South East Asia and Japan. Johnson and Johnson, Singapore Airlines, Dubai Properties, FUJIFILM, Orange and PepsiCo are some of the brands he has helped. Prior to founding his agency, Wavelength Marketing, Darren completed a PhD in B2B services brand performance. Darren’s book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page 2018) has been translated into Korean and Turkish with the Mandarin (simplified) edition scheduled for 2023.
Lecturer in Corporate Brand Management at the University of Warwick Darren is the Honorary Consul for Lithuania in Birmingham, UK.