Dr Daniel Hulme is a leading expert in Artificial Intelligence, emerging technologies and the Metaverse. He is the CEO of Satalia, an award-winning company that provides AI products and solutions for global companies such as Tesco and PwC, and he is also the Director of UCL’s Business Analytics MSc.

He is also Chief AI Officer for WPP. He works across WPP agencies to define, identify, curate and promote AI capability and new opportunities for the benefit of the wider group and society.

He is passionate about how technology can be used to govern organisations and bring positive social impact. Hulme’s work outlines a framework for understanding data-driven decision making. He understands the capabilities of AI but also the future challenges and opportunities for AI, considering how and why we need to embrace these emerging technologies.

Daniel has advisory and executive positions across companies and governments. He holds an international Kauffman Global Entrepreneur Scholarship and actively promotes purposeful entrepreneurship and technology innovation across the globe.