He began his career working as a strategic planner at TBWA\Istanbul. He then moved on to Leo Burnett.
He won various awards both national and international, including a Lion and Effie, for the Duyan Eller campaign he did for Samsung.
He then moved on to lead the strategic planning department at Manajans J. Walter Thompson.
He serves in the board of the Advertising Association and volunteers at Unstereotype Alliance Turkey.
He is also a columnist at MediaCat, where he writes about generations and trends.