Aslı Şarman began her professional career in 1991, holding mid-level and senior management positions at prestigious institutions such as Çırağan Palace Hotel Kempinski, Hilton Conrad Istanbul, Gate Gourmet, TurYat Setur, and Turkcell Communication Services. In 2003, she shifted her career focus to concentrate on CRM projects by founding Credo Consulting. In 2009, she integrated her company into Wicasa Group, expanding her services in loyalty marketing, digital marketing, data analytics, and digital transformation.

Throughout her career, she has written articles for prestigious publications including Platin, Marketing Türkiye, Ekonomist, Hürriyet, Capital, and Harvard Business Review on topics such as CRM vision, sustainable data management, data obesity, and business intelligence. From 2008 to 2010, she served as a part-time lecturer at Marmara University and Yıldız Technical University, teaching courses on CRM, brand communication, digital marketing, and IoT.

In 2016, she established DCP Trust, focusing on data compliance solutions in the fields of ETK, KVKK, and GDPR-Data Privacy & Compliance. After approximately four years of R&D efforts, DCP Trust, specializing in GDPR and data privacy, has gained significant traction in the industry under Şarman’s leadership. In 2024, she launched her third venture, Looyti, aimed at developing CRM and loyalty programs.

Currently, she serves as the Agency President of Wicasa Group, the Chair of the Board of DCP Trust, and a Board Member of the Arya Women Investment Platform. In 2014, she expanded her entrepreneurial journey to include investments, playing an active role in the founding process of the Arya Women Investment Platform and investing in projects such as Bardabas, Morla, and CovenLabs. She continues to maintain her memberships in Kagider and the Arya Women Investment Platform.