The world is going through a turbulent period where our familiar balances are unraveling, spanning from the economy and technology to the climate and human relations. To help us navigate this stormy terrain, Brand Week Istanbul 2026 focuses on the theme of "Turbulence" this year.
Symbolizing not just uncertainty but also the birth of new creative strategies, this theme disrupts old paradigms and brings our true priorities to light. During the most inspiring week of the year, brands, leaders, and creators will come together to explore how we can build the future amidst such unpredictable winds of change.
See you again at the Haliç Congress Center on November 4–6, 2026!
The experiences and feedback of the people who attended our event
“Very well organised, very inspiring: my wonderful impression of the Brand Week Istanbul 2025!”
Wilhelm Schmid
Philosopher
“This was my first experience of Brand Week Istanbul. I was highly impressed! The event echoes the city itself: vibrant, varied and welcoming. A blend of respect for the past but with an eye fixed firmly on the future.”
Paul Kemp-Robertson
LIONS, SVP ve CCO
“Brand Week Istanbul was an inspiring and fantastic event, bringing together extraordinary thought leaders. It was a conference I truly enjoyed being part of.”
Daron Acemoğlu
Nobel Prize-winning Economist and MIT, Economi Professor
