He graduated from Istanbul American Robert College and Marmara University. During his university years, he started his first business, which he ultimately failed within a few years. He then joined the Fine Arts Group as a strategic planner, where he helped develop marketing and communication strategies for numerous brands over the years. In 2012, he co-founded BLAB with Öner Şahin and Taylan Yapıcı to explore new dimensions of brand communication and marketing. Alongside the co-founders of BLAB and İhsan Özçıtak, he established Deeper in 2016, a data-driven behavioral marketing company. He continues to work on technologies that interpret human irrationality through the rationality of data.