He completed his undergraduate education in Industrial Engineering at Istanbul Technical University and his master's degree in Industrial Engineering at Marmara University.

His research career, which began in 1997, has continued for 27 years, including being part of the founding team at KMG and then at Ipsos after 2001.

Until 2015, he served as the General Manager of Ipsos Loyalty and a Member of the Executive Board of Ipsos Turkey for eight years. Since 2015, he has continued his career as the CEO of Ipsos Turkey. As of the beginning of 2024, he has taken on the presidency of the Turkey Researchers Association (TÜAD).