Since 2018, Serkan Tavşanoğlu has been part of the Meta Turkey team, where he manages commercial and strategic partnerships with media agencies in the Turkish market. He is also responsible for the development of the Meta Business Partners ecosystem. He works to facilitate the inclusion of companies operating in areas such as advertising technologies, automation, creative services, and messaging into the Meta Business Partners ecosystem. Since 2019, he has served on the board of directors of MMA Turkey as a representative of Meta.