Approximately 4 years ago she set up her YouTube channel, Refika’nin Yemek Okulu, which now has over 1.7M subscribers. She is known for using seasonal, local ingredients and for her unique take on easy-to-make Turkish dishes.
In 2020, she set up Refika’s Kitchen, a new YouTube channel where she shares content in English to introduce the Turkish cuisine to the world.
She is the author of 5 cook books, as well as the programmer of 3 different TV shows.
She is also the founding partner of Börek Prodüksiyon, a food-focused production company.